Background
I was commissioned to create a brand identity for Turn Key, a bespoke joinery and property development and management company with more than 30 years of industry experience.
Process and Outcome
I set out to create a contemporary brandmark that echoed the bespoke skills and craftsmanship that Turn Key provides. This was developed into a brandmark that incorporates a broad keyline to create the form of the letter ‘K’, whilst the inner space employs negative space to suggest the shape of the letter ‘T’. The resulting brandmark is housed within a hexagon that serves to provide the mark with a strong anchor, which itself offers a subtle nod to the tools of the trade.
The brand identity was further developed to produce a website, social media assets and vehicle livery.
