I was tasked with creating the brand identity for Raffina, an independently owned chain of delicatessen coffee shops with a bar and restaurant offering that have a holistic focus on authentic Italian flavours, high-quality ingredients and first-class service.
The logotype was designed to reflect the flair of Italian culture whilst its free-flowing nature also gives the appearance of letters that have been handcrafted. This draws a direct parallel with the innovation and passion that the Raffina team put into their dishes.
The brand identity was developed into a range of collateral to include menus, internal and external signage and packaging such as coffee cups.
