Background
Occupying a central and prime location within Sheffield city centre’s 1.5 million square foot Heart of the City II urban regeneration project, Burgess House is a landmark residential development offering 52 modern, high-quality apartments from studios to three-bedroom suites.
Process and Outcome
Following a brief by developer Queensberry and selling agent Redbrik to create and deliver the branding and marketing materials for this unique urban residential development, the project involved working with the pre-established branding system for the Heart of the City II scheme. The brand identity was required to work seamlessly with the graphic language of the overall project, whilst still retaining its own unique and distinct character, which was realised by the creation of the Burgess House brand monogram.
With its interwoven form, the brand monogram is constructed from a customised version of IvyMode which also serves as the logotype. This creates a contemporary logo lock-up that reflects the dynamic demographic that the development is aimed at, whilst also providing a sleek identity to a landmark building at the heart of what will be a vibrant, mixed-use neighbourhood that will include residential property, workspaces, retail, hotels and hospitality venues.
The branding was developed into marketing materials such as signage and hoardings, sales brochure and a website.
